Your Online Brochure Isn’t Working…
When websites were first introduced, it was revolutionary. No longer did a business need to get a paper brochure into the hands of your prospective customers. The business owner simply pointed their prospects to their website address and the customer could get information about the company right from their company website. For the first 5 years or more, this was amazing and worked fairly well. We all thought this new method of marketing was amazing.
That was then…
This would be a good news story for most businesses, if it wasn’t for the fact that many businesses are still using early 90’s online marketing methods.
What do I mean by that?
Here’s the typical scenario. Businesses approach a web designer to build a website that includes the standard stuff; A contact page, a page that details their services, a bio page and maybe a few other random pages or a portfolio. The website goes up and the business owner expects big things to happen, only to be disappointed by a lack of interest in their website.
So what’s the problem?
The problem is that much has changed in the marketing world and in society in general. We have become a highly interactive society, very attached to technology and we expect businesses that we interact with to be at the forefront of our tech savvy, interactive world. Visitors to your website no longer want to visit a boring website that just tells what products or services your offer. They are looking for a website that gives them up-to-date, valuable information. They want to interact and connect with the business, have their questions answered, have their fears or concerns addressed and they want to know that you are the best company or service provider for them to do business with.
This requires a change in the way that websites are built. It requires businesses to seek out companies that can do more than just built a website. Businesses need to work with an online marketing company that they trust and one that they can build a long-term relationship with.
If you require help with your online marketing strategy, contact us for more information on how we can help.It’s not good enough to toss up a website and wait for results and it’s not a one-sided conversation anymore.
